(That's about $7,000 in US dollars – a lot of money to put on the line.) Over time, listeners can figure out – through right and wrong guesses – all 14 celebs in the sequence.Īs the BBC's Owen Amos reported, Singapore underground railway driver, Muhammad Shalehan, thought he was the winner back on April 21 – more than a month after the contest was launched.Īs Amos reported, Shalehan worked this puzzle hard, repeatedly trying to get through the phone lines (he actually made it multiple times), and trying to win the grand prize.īut when he recited his list of 14 names, Gold 905's DJ Chris confirmed he only got 13 of them correct.Īpparently unsolved, Gold 905's “Celebrity Name Drop” rolled on, as dedicated listeners continued to try to nail down the identifies of these elusive stars. To win the $10,000 grand prize, callers had to correctly name the entire group in order. OK, it doesn't roll right off the tongue, but the contest has a familiar ring to it for many radio programmers. “Gold 9-0-5, the station that sounds good, and makes you feel good.” The simple idea was a montage of 14 celebrity voices, each reciting one word of the phrase that pays: That's precisely what happened just a few weeks ago in Singapore when a station known as Gold 905 ran a multi-layered, major cash giveaway, “The Celebrity Name Drop.”
A contest that should come to a nice, clean conclusion ends up being left in an ambiguous mess of a dumpster fire. As many of us have suspected, it had to be based on a real-life promotional debacle.īut sometimes, it works the other way. Dave Lange remembered an infamous scene from the legendary sitcom, WKRP in Cincinnati where a would-be complex contest puzzle designed to last weeks was solved in five minutes.
To that end, some of you recalled contests that failed for one reason or another. That's because when you put together a contest aimed at your total cume audience, it's not always easy to control all the variables.
Digital Tricks for DJs In this webinar, we'll show you some online techniques that every radio DJ should know.īut whatever the motivation and the goal, execution always matters.
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